Lenze Marketing Essentials
Summary
In this webinar, we will review multichannel and omnichannel communications. For customers, it is essential to be consistent across channels and utilize each channel effectively.
This webinar is designed for marketing professionals seeking to enhance their knowledge of B2B marketing strategies to engineers.
- Multichannel versus omnichannel communications
- Harmonizing customer experiences across channels
- Define omnichannel capability requirements by channel
- Integrate data and customer touchpoints to build new capabilities
- Effective sales tools
- Embedding a customer-centric mindset - if customers are at the core of your omnichannel capabilities, it will help you select the right technology and find the right people to deliver what customers need.
- Lenze sales tools for distributors
Speaker
Paul O'Connor
Marketing Manager
Paul O’Connor is a seasoned marketing and communications leader with over 30 years of experience. He specializes in transforming complex sales and marketing challenges into strategic brand value and awareness programs that drive significant stakeholder value and loyalty. Paul completed his undergraduate studies at Northeastern University and earned his master’s degree from Purdue University. His diverse background spans large corporations and dynamic startups, and he has founded two successful advertising agencies.
His extensive experience covers various industries, including commodity (cement), life sciences/medical devices, and manufacturing technology. He has significantly contributed to companies such as Boston Scientific, Cardinal Health, W.R. Grace, Holcim (US), and ConforMIS. Paul’s efforts at Holcim contributed to 28% revenue growth targeting high-margin customers. He also drove sustainability efforts with critical stakeholders, increasing participation in The Holcim Awards by over 300%.
Paul is a hands-on leader who welcomes the opportunity to work with the Lenze distributor network to drive value, generate leads, and simplify the communications structure to build comarketing programs that solve the challenges of our customers’ customers.
